PROJECT DETAILS

The aim of the project is to find better ideas and ways to promote the traditional culture and protection of the cultural heritage of the cross-border region and to encourage cultural exchange between the two countries. The project strategy is to take advantage of the following opportunities: changes in tourism behavior, the demand for cultural tourism experience and the growing demand for events and creative tourism, taking into account the common needs of both partners, a joint initiative to promote cultural traditions and intangible cultural heritage. as well as joint efforts to present the tourist offer for culture in the wider region, which will enable the promotion of cultural events and creative tourist opportunities that will result in an increased number of tourists. The project implementation approach relies on networking of direct stakeholders on both sides of the border in the field of tourism and culture and direct beneficiaries are actively involved in all activities. The project includes capacity building, networking and development of festival and creative travel web platforms and digital marketing tourism solutions; organizing thematic excursions for cultural heritage for high school students; rehabilitation of a multicultural center in Kocani and a tourist center in Goce Delchev, in order to provide adequate space for the development of creative tourism and the establishment of an Information Center for cultural tourism. The following results are expected to be achieved through the implementation of the project: rehabilitated 2 locations for information center for cultural tourism; improved knowledge and skills in digital technology as a marketing tool; two promotional videos for the promotion of cultural heritage in both regions; networking and web platform development. The project will have a positive impact on stakeholders in the cultural and tourism sector, visitors and tourists, public administration and local population; is expected to contribute to increasing local revenues and creating new jobs in the cultural and tourism sectors; public and cultural institutions; as well as positive effects on the profitability of cultural infrastructures.