PROJECT DETAILS

The main goal of the project is to propose an innovative way to increase the flow of tourists between the regions by promoting cross-border cooperation between people (employers, employees) and institutions (tourism stakeholders, attractions, local authorities). Incentive travel methods and programs are a new way of harnessing the untapped potential of the cross-border region and will intensify cross-border tourism movement. The main activities that this project includes are: ISO Consultations for 12 travel actors, research of Tourist incentive for travel - is a travel incentive, which is designed to motivate or provoke action, as a reward for employees or business partners, will be printed and distributed trilingual book in all municipalities of the selected area to promote the method of tourist incentive for travel as a tool to encourage the economic attractiveness of the cross-border region. The project website will be attached to the existing FRESH.AIR project website and will be updated properly during the project implementation. Results of the project Increasing the competitiveness of tourism entities after being consulted on the integration of ISO standards (12 organizations); Increased cross-border movement of people and exchange of goods and services in the field after the research and publication of the results of the tourist incentive for travel; publishing and distribution of a tourist bulletin (4 editions) which will be accompanied by packages for the tourist incentive for travels and vouchers for promotion of the cross-border movement.