PROJECT DETAILS

The project aims to contribute to the sustainable development of the cross-border region between Bulgaria and Macedonia and to improve its image by stimulating the use of its untapped potentials for natural tourism. The aim of the project is also to increase: 1 / the tourist attractiveness of the natural sites in the cross-border region BG-MK through their digitalization and 2 / the tourist presentation of the natural attractions in the BG-MK cross-border region through their promotion as a common tourist destination. Providing quality and innovative digital content for impressive natural sites in the region, which will be easily accessible online. Joint cooperation in research, IT, photography, printing and publishing, marketing and translation by language experts from the Bulgarian and Macedonian border region to address the common challenge of raising the attractiveness and visibility of natural sites and resources in the cross-border region to exploit potential non-use for natural tourism. Additional increase of the tourist competitiveness of the cross-border region by creating and publishing a new and updated digital database of the local providers of natural tourist services and products and their tourist offers in 3 languages: Bulgarian, Macedonian and English. Joint promotion of a project and its results through a 3-language website, media publications, catalogs, flyers, a fair, a festival, mini cards, etc.