PROJECT DETAILS

The "Discovering Hidden Attractions" proposal directly contributes to creating new business opportunities for local service providers and operators in the field of tourism. The general goal of the project is to increase the attractiveness of the target CC destination by promoting the cultural and natural heritage, expanding the offer of tourist products, introducing innovative services / products by the local tourist business, assessing the state of the supply market / need and capacity building of the local population dealing with tourists. The "Discover Hidden Attractions" proposal focuses on developing a consistent package of cross-border travel. Developing similar factors of attraction in the municipalities, as well as developing products for active tourism, such as hiking, cycling and local experiences provided by locals, ends with a joint cross-border travel package, motivating visitors to cross borders. and explore untouched places that offer a unique yet two - country travel experience. The proposal will allow target groups to learn through it, giving them the opportunity to reclaim neglected cultural potential and turn it into a factor of attraction. Basic attention must be paid to the development of activities in the already present destinations due to natural possibilities such as hiking trails, cycling, cooking classes, collecting herbs and forest fruits, etc. Locals must be trained to recognize and market their traditional skills through tourism demand. This proposal will aim to fill that gap. Objectives of the national strategy: Improvement in accommodation standards, and increase the number of beds and registration of 80 percent of family accommodation (B&B) by 2022, among other things. Most of the projected budget (+ 60%) will be spent on developing a new tourist attraction by reconstructing / building existing or new cultural and natural landmarks. Part of the budget will be invested in increasing the capacity of the local population engaged in tourism activities, which will enable them to diversify their sources of income through marketing of their authentic lifestyle. In addition, a detailed analysis will be conducted involving the business sector to plan and test innovative land services that can attract and extend the stay of visitors. The internet promotion of the joint offer for cross-border tourism will be conducted for a targeted audience.